Expresatura is a word of my invention and refers to the design of a favorable mental determination and disposition that guide a person to asume a “perfect” attitude, when confronting previously examined circumstances.

It originates by bringing to, not translating to Spanish the Italian word sprezzatura.

Sprezzatura is an Italian word created by Baltazar de Castiglione, a noble Italian courtier, diplomat and writer. It was used in his famous treatise published in 1528, "Il Cortegiano", which was translated into Spanish shortly after by Juan Boscán as "El Cortesano". Castiglione's "The Courtier" is a kind of treatise on life at court, in which the Count of Novellata develops the ideal model of a courtier and describes what a gentleman or lady should be like.

Denoted ease along with elegance. By "disguising art and showing what is done and said effortlessly and almost without thinking about it". The meaning inclined to "disdain" and it was reflected in the behavior, gestures and way of dressing.

For the Italian poet Manzoni, it was related to natural confidence and allowed one to talk about great things in familiar terms, and to impress and entertain even without doing it on purpose.

Its meaning has evolved but it maintains its essence of the "art of hiding art", that is, doing something complicated and making it seem exquisite, but simple and natural. We currently find sprezzatura in fashion, art and letters.

At the individual level, many of us assume preconceived attitudes, previously learned, when facing daily and repetitive circumstances or situations, especially those we perceive bringing negative effects.

Expresatura aims to lead the individual to his transfiguration: To adopt a new expression, figure or attitude in the face of those circumstances, so that he can solve challenges and situations in a positive and effective way  obtaining the best result, all the time maintaining a reputation based on virtuosity and elegance.

Adopting Expresatura will require a process of deep understanding of oneself and the circumstances that accompany us in our lives. This way we will be able to transfigure ourselves and thus transform our reality.

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